Mediáticos Consultores en Comunicación
Santo Domingo, Dominican Republic
SCOPE OF WORK
Mediáticos, a communication consultancy, started a brand redesign and digital transformation project to modernize its image. The goal was to create a minimalist, modern, and professional aesthetic while enhancing client engagement. They aimed to maintain a down-to-earth approach to communication throughout the process. This ensured a cohesive and user-friendly experience across all touchpoints.
Our approach focused on simplicity, elegance, and user-centric design principles. We conducted in-depth research to understand Mediáticos’ values and audience preferences, informing every aspect of the redesign. The new brand identity features clean lines, subtle typography, and a mature color palette that pays homage to its original one. We applied this aesthetic to the website and client-facing platforms, implementing intuitive navigation and interactive elements to streamline communication and enhance usability.
“Mediáticos Consultores en Comunicación” unveils three sleek platforms: Financial Media Listening, Media Monitoring, and Social Media Listening. These platforms prioritize accessibility and a human-centered experience. They showcase a modern aesthetic with a consistent visual language. Clients can navigate data intuitively, engaging seamlessly with tools that reflect innovation and user-centric design.
The polished brand identity resonates with current and prospective clients. The redesigned website ensures effortless connection, allowing Mediáticos to shine in the competitive communication consultancy landscape while reaffirming their commitment to excellence.