Rehabilitación
Santo Domingo, Dominican Republic
SCOPE OF WORK
Rehabilitación, a long-standing Dominican non-profit organization, recently celebrated its 60th anniversary. They rebranded the institution with the help of the renowned Mexican brand designer, Juan Carlos Fernández.
The organization aimed to translate its newly crafted friendly brand into a website redesign project. We planned for a human-centered approach that proved to be a seamless experience. Rehabilitación sought to create an intuitive, user-friendly online platform to better connect with its community and further its mission.
Our approach for AVIART prioritized simplicity and user-friendliness to ensure a seamless experience for travelers seeking luxury getaways. Through extensive research, we uncovered what truly resonates with our audience, focusing on clarity and accessibility in both content and design.
Our website features clean layouts and intuitive navigation, making it easy for users to explore destinations and plan their dream vacations hassle-free. By emphasizing simplicity, we created a welcoming online space where travelers feel empowered to discover and book their next adventure with confidence.
Our approach involved capturing the essence of Rehabilitación’s warm and welcoming brand identity. We prioritized ease of use for all visitors, regardless of their technical proficiency. Collaborating closely with Juan Carlos Fernández and Rehabilitación’s team, we infused the website redesign with friendly visuals and messaging. By conducting user testing and feedback sessions, we ensured that the website catered to the diverse needs of Rehabilitación’s audience. We provided clear pathways to access information, resources, and support.
The outcome of the website redesign for Rehabilitación is a digital platform that seamlessly embodies the organization’s friendly and human-centric brand while catering to its non-tech-savvy audience. Through intuitive design and clear communication, the website fosters trust and accessibility, empowering visitors to engage with Rehabilitación’s services and initiatives with ease.
By celebrating its 60th anniversary with a renewed digital presence, Rehabilitación strengthens its connection with the community and reaffirms its commitment to inclusivity and support for all.